Reduce drop-offs with postcode lookup

This months Edge-estion is all about postcode lookup and why your site needs it. This feature can be a game-changer for your website, making address entry a breeze. We'll explore why postcode lookup matters and our recommended providers.

In today's digital age, it is more important than ever for ecommerce stores to optimise their checkout process in order to improve conversions. One of the best ways to do this is to implement an address lookup solution.

An address lookup solution is a tool that allows customers to quickly and easily enter their shipping address by automatically filling in the fields with their previous address information. This can save customers time and effort, which can lead to higher conversion rates.

In addition to improving the checkout process, address lookup solutions can also help to improve data quality. By automatically verifying addresses, address lookup solutions can help to reduce the number of errors in your customer database. This can lead to fewer delivery problems and improved customer satisfaction.

Here are some of the specific benefits of using address lookup for improving conversions on an ecommerce store:

• Reduces checkout abandonment. A study by the Baymard Institute found that 28% of online shoppers abandon their carts due to errors in the shipping address field. By implementing an address lookup solution, you can help to reduce this number and improve your conversion rate.
• Increases customer satisfaction. Customers appreciate the convenience of having their address automatically filled in. This can lead to a more positive shopping experience and increased customer satisfaction.
• Improves data quality. By automatically verifying addresses, address lookup solutions can help to reduce the number of errors in your customer database. This can lead to fewer delivery problems and improved customer satisfaction.
• Reduces fraud. Address lookup solutions can help to identify fraudulent transactions by comparing the entered address to the customer's IP address or other data points. This can help to protect your business from financial losses.

If you are looking for ways to improve conversions on your ecommerce store, then implementing an address lookup solution is a great place to start. There are many different address lookup solutions available, such as Fetchify and IdealPostcodes.

Here are some additional tips for using address lookup to improve conversions:

• Make the address lookup field visible and prominent. The address lookup field should be easy to find and use. You may want to consider placing it near the top of the checkout page or making it activate on every existing address field.
• Track the results of your address lookup solution. It is important to track the results of your address lookup solution in order to see how it is impacting your conversions. You can use analytics tools to track the number of checkout abandonments, customer satisfaction, and data quality.

In a Nutshell

Postcode lookup is a great tool to remove the penultimate point of friction in your checkout. With a couple of clicks your customer is at the payment stage. It is not only faster but more accurate than allowing a user to post an address in the wrong format. Our recommended providers are Fetchify (International & UK orders) and IdealPostcodes (UK only orders).

Get in touch with us today to get this implemented on your site.